In 2017 trust is the most important metric when it comes to SEO. I have used and abused the term so much that even writing it makes me cringe a little. It’s sad but it’s true. And god it sucks.
You need trust for Google to rank you, and in order to get trust you need Google to rank you, so that people can find your content and link to it?. In short it means that if you are a new comer to this game you are gonna have a tough time. I mean how can you build trust (and have other site link to your great content) if nobody can find you in the first place?
Don’t cry yet. It’s not that bad. There is still lots you can do.
Trust is most certainly the pathway to Google’s heart, if there is even such a thing. And by leveraging this understanding of trust, we can succeed with SEO as long as we play by Google’s many rules.
Before I jump into the 5 strategies I feel that is important I give you a little bit of background on the algorithm changes that happened in the last few years so that we have a better understanding of how we got here. How did we (SEO people) end up like this?
SEO Algorithm Changes
Google’s main aim is to deliver the most relevant search result in the quickest manner possible. Clearly, it’s been doing a pretty damn good job. So much so that it destroyed its competition, vastly skewing the major market share towards its powerful search, while making the company a household name in the process.
By understanding what’s changed, you can gain perspective into Google’s intentions on what it’s trying to achieve. It’s always going to prioritize content that helps improve the lives of others, delivers value and cares very much about the content people engage most with.
Sounds like relevant search results.
The 3 Pillars Of SEO For 2017
It’s not just a number anymore. While it’s been somewhat important all along, Google has now made it clear what age means for a domain and what the true impact is. A good old domain that’s been used for years will be given by default more trust than a brand new domain. Keep in mind though, age doesn’t rely on the date you first purchased your domain but instead refers to the indexed age, meaning when Google actually discovered your domain & content.
It’s quite the big deal and quite hard to get. Authority is generated when websites Google trusts link to your content. Over time Google will give you trust based on who links to you. It’s a slow process.
Problem is, how are you gonna find people to link to you if people can’t even find you? Unless you go viral overnight it is going to an uphill battle that will require time and effort.
Wrote an article yesterday about content marketing and how to write great content and again we find ourselves talking extensively about content even for SEO. What a surprise!
In order to get the attention from the search giant your content has to deliver enormous amounts of value. This isn’t about pushing out meh quality articles whenever you have time. You need to regularly deliver great content on your site, the kind of content that people want to share and engage with.
Content is still king.
My 5 SEO Strategies For 2017
Market your content
Let me say it again: content marketing is going to be maybe THE most important factor in SEO this year. Work on writing amazing content that people will want to share and engage with but also have a strategy on how exactly that content is going to be marketed and distributed. You need to market that content on authority sites such as Quora, Reddit, LinkedIn and other high traffic websites.
Make Your Pages Faster
Google cares very very much about how fast your page loads, now more than ever if you ask me. Use tools like Google PageSpeed Tool to find out if your pages are performing and to find out if there any potential issues.
This goes to show once again that user experience is extremely important after content and trust. Make sure your pages run smoothly and fast at all times.
AMP & The World Of Mobile
I have seen mobile traffic literally take over desktop traffic in the last few years. We use our mobile devices more and more to search for things and to consume content. Google clearly knows that.
The way your pages behave on mobile has a huge impact on your SEO and the way Google will treat you. Just like I said above keep checking to make sure your pages are responsive and served quickly.
Google has also recently launched its Accelerated Mobile Pages (AMP) project, which further increases mobile load times. You can learn more about the AMP specification here.
Videos, Videos Videos
Just like content marketing is the new cool kid in town, videos are or soon will be replacing written content. Video posts on Facebook alone average 62% more engagement than photo posts.
Your SEO strategy will need the power of video marketing. Due to the popularity of video platforms such as YouTube and Vimeo, we cannot ignore the power of video content.
Creating useful tutorials and other informative videos are a great way to deliver real value to people in a multimedia format that’s easily accessible to anyone with a smartphone camera.
This isn’t about sharing your content repeatedly with others until they give in and share it as well or give you a “pity backlink”. You can’t cheerlead your own cause and expect to get ahead or get trusted by Google. You need to be social, add value to conversations, follow others and take an interest in what those people are doing if you want them to take an interest in you.