Fractional CMO · Growth Visibility Advisor
I help founders and B2B teams sharpen their position, become visible across search, AI and media, and turn attention into sustainable growth.
The problem I solve
Good companies are rarely short on activity. They’re short on clarity, visibility and a story the market remembers. I connect the strategy, channels and creative into one growth system.
Selected work
From technical B2B products to international cultural experiences, I build the position and the engine behind growth.
01 / B2B SaaS
Positioning, go-to-market, content, PR and international visibility for LanguageCheck.ai—from product narrative to conference stage.
02 / Destination brand
Creative and marketing direction for Calabria Food Fest, bringing 43 international creators from 20+ countries into one carefully designed cultural narrative.
03 / B2B visibility
A connected SEO, GEO, PR and evidence strategy designed to make technical brands understandable, trustworthy and retrievable.
How I help
I work directly with founders and leadership teams—bringing strategic direction and enough executional depth to make it real.
Category strategy, differentiation, brand narrative and messaging that makes the choice clear.
SEO, GEO, AEO, content architecture and PR designed to compound authority.
Acquisition, campaigns, launches and channel strategy tied to commercial outcomes.
Fractional CMO leadership, team direction, priorities and systems for repeatable growth.
Growth Visibility Framework
A practical framework for making your brand legible to buyers, search engines and AI systems.
Can the market clearly understand what you are and why you matter?
Is there enough credible evidence to make your claims believable?
Can people and machines find you at the exact moment of decision?
Does the complete experience make the next step feel obvious?
About Anthony
I grew up in Calabria, built my career over 15 years in Toronto, and returned to Southern Italy with a different way of seeing both worlds.
That tension shapes my work: analytical but human, global but grounded, commercially rigorous without sanding away the emotion that makes people care.
I’ve led growth across technology, consumer platforms, tourism and culture. Today I advise founders and teams who need a senior marketing brain without the full-time CMO overhead.
Start a conversation ↗“Luxury is having the space to focus on what is essential.”
Media & press
My work and perspective on growth, marketing, technology and Calabria have appeared in media across Europe and North America.
Latest thinking
Have a real growth challenge?
I take on a small number of advisory and fractional leadership engagements at a time.
Book a 30-minute conversation ↗