October 7, 2026 · 6 min
The Evidence Layer Wears a Lanyard
Why the most valuable trust signals in B2B are still made in hallways, and why AI is now reading them. On the second day…
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Articles
Ideas on growth, AI visibility, brand, culture and the systems that connect them.
October 6, 2026 · 11 min
Is Your Brand Visible to AI? A Practical B2B AI Visibility Audit
For years, search visibility had a familiar shape. A buyer typed a query into Google, scanned a page of links and decided where to…
Read article ↗August 24, 2026 · 6 min
The New Shelf Position: What B2B Visibility Looks Like When Your Buyer Asks AI First
There’s a moment I keep coming back to. A clinic owner is deciding which professional-grade oxygen-facial platform to bring into her practice. It’s a…
Read article ↗May 26, 2026 · 3 min
I directed a global B2B ad. It’s live. Here’s the thinking behind it.
The campaign I wrote and directed for LanguageCheck.ai is now out in the world. Shot entirely on the Ionian coast of Stalettì, Calabria. Built…
Read article ↗May 18, 2026 · 3 min
B2B brands are afraid of emotion.That’s why nobody remembers them.
I just finished directing an ad for a B2B SaaS client. It has a dog, a Negroni, a Calabrian coastline, and a punchline that…
Read article ↗April 28, 2026 · 8 min
What Does a Fractional CMO Actually Do? (And How to Know If You Need One)
If you’ve heard the term “fractional CMO” and immediately wondered what it actually means in practice, not the LinkedIn definition, not the consulting pitch,…
Read article ↗April 14, 2026 · 9 min
SEO Is Not Enough Anymore. Here’s What GEO and AEO Actually Change.
The search layer is fragmenting. If your brand still lives only in Google’s blue links, you’re already behind. Something shifted in how people find…
Read article ↗March 25, 2026 · 8 min
Why VC-Backed Founders Need a Fractional CMO Before Hiring a Full-Time One
The conversation usually goes something like this. A founder closes their Series A. Investors start asking about marketing. The team is scrappy: a mix…
Read article ↗March 19, 2026 · 9 min
THE GROWTH VISIBILITY FRAMEWORK: How VC-Backed Founders Build Authority That AI Can’t Ignore
There is a specific kind of frustration that shows up in founder conversations around the Series A stage. The product works. The team is…
Read article ↗March 16, 2026 · 4 min
You Don’t Have a Speed Problem. You Have a Direction Problem.
Why the busiest founders are often the most stuck — and what strategic clarity actually looks like. Most of the founders and CMOs I…
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