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Business
I directed a global B2B ad. It’s live. Here’s the thinking behind it.
The campaign I wrote and directed for LanguageCheck.ai is now out in the world. Shot entirely on the Ionian coast of Stalettì, Calabria. Built around a premise most B2B brands would never approve.https://www.youtube.com/watch?v=XERnTbLrDYoLanguageCheck.ai —...
Business
B2B brands are afraid of emotion.That’s why nobody remembers them.
I just finished directing an ad for a B2B SaaS client. It has a dog, a Negroni, a Calabrian coastline, and a punchline that lands in silence. Here's why that was the right call.The...
Business
What Does a Fractional CMO Actually Do? (And How to Know If You Need One)
If you've heard the term "fractional CMO" and immediately wondered what it actually means in practice, not the LinkedIn definition, not the consulting pitch, you're not alone.The role has grown fast. And with that...
AI
SEO Is Not Enough Anymore. Here’s What GEO and AEO Actually Change.
The search layer is fragmenting. If your brand still lives only in Google's blue links, you're already behind.Something shifted in how people find information, and most marketing teams haven't caught up.It didn't happen overnight....
Business
Why VC-Backed Founders Need a Fractional CMO Before Hiring a Full-Time One
The conversation usually goes something like this.A founder closes their Series A. Investors start asking about marketing. The team is scrappy: a mix of engineers and a generalist or two who have been wearing...
AI
THE GROWTH VISIBILITY FRAMEWORK: How VC-Backed Founders Build Authority That AI Can’t Ignore
There is a specific kind of frustration that shows up in founder conversations around the Series A stage.The product works. The team is strong. The deck is polished. But growth feels harder than it...
Marketing
You Don’t Have a Speed Problem. You Have a Direction Problem.
Why the busiest founders are often the most stuck — and what strategic clarity actually looks like.Most of the founders and CMOs I work with aren't failing. They're moving. Fast.They're shipping campaigns, running sprints,...
AI
SEO, GEO, and AEO: The Three Disciplines That Now Control Whether Your Brand Gets Found
There is a version of marketing where you publish content, optimize a few keywords, and wait for Google to send you traffic. That version still works, partially, probably, for a little while longer.But it...
