AI

There is a version of marketing where you publish content, optimize a few keywords, and wait for Google to send you traffic. That version still works, partially, probably, for a little while longer.But it...

There’s a conversation I keep having with founders right now, and it goes something like this.They’ve been using AI to accelerate marketing. Content is going out faster than ever. Ads are being tested in...

Most AI startups don’t fail because of bad technology. They fail because of bad marketing decisions made too early, too late, or by the wrong people. I’ve seen it repeatedly: a brilliant technical founder raises a...

There’s a lot of noise around AI tools.Every week, there’s a “Top 25 AI Tools You Must Try” thread.That’s not useful.What is useful?Seeing how someone actually integrates a small number of AI tools into...

Search is not disappearing.But it is being restructured.As generative AI systems increasingly summarize information instead of sending users directly to websites, the mechanics of digital visibility are shifting in ways most brands are underestimating.The...

For a long time, publishing more content worked.If you posted consistently, showed up everywhere, and followed the playbook, you were rewarded with visibility. Traffic grew. Leads came in. Momentum felt predictable.That era is over.Today,...

Looking back on the past year, it's clear that the dominating narrative in search has been fear, with zero-click results, AI overviews, and plummeting visits and click-through rates. Concluding that SEO is a dying...

2025 was a year I’ll remember for a long time. It pushed me, stretched me, surprised me, and—more than anything else—it clarified what actually drives meaningful, sustainable growth in a world that’s changing fast.I...