ai overviews
AI
SEO Is Not Enough Anymore. Here’s What GEO and AEO Actually Change.
The search layer is fragmenting. If your brand still lives only in Google's blue links, you're already behind.Something shifted in how people find information, and most marketing teams haven't caught up.It didn't happen overnight....
AI
Zero-Click Search Isn’t Killing SEO — It’s Exposing Weak Strategy
Looking back on the past year, it's clear that the dominating narrative in search has been fear, with zero-click results, AI overviews, and plummeting visits and click-through rates. Concluding that SEO is a dying...
