Anthony Neal Macri

The search layer is fragmenting. If your brand still lives only in Google's blue links, you're already behind.Something shifted in how people find information, and most marketing teams haven't caught up.It didn't happen overnight....

Search is not disappearing.But it is being restructured.As generative AI systems increasingly summarize information instead of sending users directly to websites, the mechanics of digital visibility are shifting in ways most brands are underestimating.The...

Paid Ads Beyond Google and Meta: Where Smart Companies Are Actually Buying AttentionFor the past decade, paid advertising strategies have revolved around the same triad: Google, Meta, and, more recently, LinkedIn. They’re powerful platforms,...

Looking back on the past year, it's clear that the dominating narrative in search has been fear, with zero-click results, AI overviews, and plummeting visits and click-through rates. Concluding that SEO is a dying...

2025 was a year I’ll remember for a long time. It pushed me, stretched me, surprised me, and—more than anything else—it clarified what actually drives meaningful, sustainable growth in a world that’s changing fast.I...

For years, SEO was treated like a numbers game. More keywords. More articles. More backlinks. More everything.But lately, something big has shifted — and if you’ve felt the change, you’re not imagining it.Search is...

In a world where algorithms decide who sees what, one of the smartest things any professional can do is take back control of their reach. Whether you’re a freelancer, executive, consultant, or creative, a...

This week at WTM London, I was reminded—once again—why I do what I do. Surrounded by innovators, cultural leaders, and storytellers from across the world, I felt something deep and familiar rise to the...