brand-strategy

The campaign I wrote and directed for LanguageCheck.ai is now out in the world. Shot entirely on the Ionian coast of Stalettì, Calabria. Built around a premise most B2B brands would never approve.https://www.youtube.com/watch?v=XERnTbLrDYoLanguageCheck.ai —...

I just finished directing an ad for a B2B SaaS client. It has a dog, a Negroni, a Calabrian coastline, and a punchline that lands in silence. Here's why that was the right call.The...