brand visibility

Every year I speak to founders and executives who tell me roughly the same thing: “We’re doing all the right things, but it doesn’t seem to move the needle.” They’re publishing content. They’re running ads. They’ve...

Looking back on the past year, it's clear that the dominating narrative in search has been fear, with zero-click results, AI overviews, and plummeting visits and click-through rates. Concluding that SEO is a dying...