digital PR

Lessons From Years of Digital Marketing and Communications ExperienceFor a long time, PR was treated as a side function—something separate from “real” digital marketing. SEO teams optimized pages. Media teams chased coverage. Paid teams...

For years, SEO was treated like a numbers game. More keywords. More articles. More backlinks. More everything.But lately, something big has shifted — and if you’ve felt the change, you’re not imagining it.Search is...