marketing strategy

There is a version of marketing where you publish content, optimize a few keywords, and wait for Google to send you traffic. That version still works, partially, probably, for a little while longer.But it...

Most founders come to me saying the same thing:"We're doing everything right. We just can't figure out why it's not working."That's not a marketing problem. That's a visibility problem; specifically, a lack of visibility...

Most founders don’t have a traffic problem.They have a structural problem.In 2026, attention is still available. In some ways, it’s cheaper than ever if you know where to look. But conversion? That’s where the...

Every year I speak to founders and executives who tell me roughly the same thing: “We’re doing all the right things, but it doesn’t seem to move the needle.” They’re publishing content. They’re running ads. They’ve...