positioning
AI
AI Won’t Build Your Growth Strategy. But It Will Expose Whether You Have One.
There’s a conversation I keep having with founders right now, and it goes something like this.They’ve been using AI to accelerate marketing. Content is going out faster than ever. Ads are being tested in...
Business
Execution Is Not the Problem
Most projects don’t fail because of poor execution.They fail because execution begins before anyone agrees on what must be understood.I’ve seen this mistake repeat itself in very different environments: while shaping Calabria Food Fest...
