startup growth
Business
What Does a Fractional CMO Actually Do? (And How to Know If You Need One)
If you've heard the term "fractional CMO" and immediately wondered what it actually means in practice, not the LinkedIn definition, not the consulting pitch, you're not alone.The role has grown fast. And with that...
Business
Why Your Ads Are Spending But Not Converting(And What to Fix Before You Spend Another Dollar)
A founder I spoke with recently had done everything right, or so it looked from the outside.They'd hired a media buyer with a solid track record. They were running Meta and Google ads simultaneously....
AI
AI Won’t Build Your Growth Strategy. But It Will Expose Whether You Have One.
There’s a conversation I keep having with founders right now, and it goes something like this.They’ve been using AI to accelerate marketing. Content is going out faster than ever. Ads are being tested in...
AI
2025 Growth Playbook: What Worked, What Didn’t, and What I’m Carrying Forward
2025 was a year I’ll remember for a long time. It pushed me, stretched me, surprised me, and—more than anything else—it clarified what actually drives meaningful, sustainable growth in a world that’s changing fast.I...
