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Marketing
Why PR and Online Coverage Are Non-Negotiable for Brands Today
Lessons From Years of Digital Marketing and Communications ExperienceFor a long time, PR was treated as a side function—something separate from “real” digital marketing. SEO teams optimized pages. Media teams chased coverage. Paid teams...
Business
Execution Is Not the Problem
Most projects don’t fail because of poor execution.They fail because execution begins before anyone agrees on what must be understood.I’ve seen this mistake repeat itself in very different environments: while shaping Calabria Food Fest...
Marketing
How I Approach Digital Growth in 2026
Digital marketing has never been louder.Every week, there’s a new platform, a new tactic, a new “guaranteed” framework. Tools multiply, dashboards expand, and yet many teams still feel stuck — busy, but not meaningfully...
AI
Zero-Click Search Isn’t Killing SEO — It’s Exposing Weak Strategy
Looking back on the past year, it's clear that the dominating narrative in search has been fear, with zero-click results, AI overviews, and plummeting visits and click-through rates. Concluding that SEO is a dying...
AI
2025 Growth Playbook: What Worked, What Didn’t, and What I’m Carrying Forward
2025 was a year I’ll remember for a long time. It pushed me, stretched me, surprised me, and—more than anything else—it clarified what actually drives meaningful, sustainable growth in a world that’s changing fast.I...
Business
Most Smart People Are Playing the Wrong Game
There’s a strange pattern I’ve noticed over the years:The smartest people I know are often the most stuck.They collect skills.They optimize performance.They do everything “right.”And yet, they plateau.Meanwhile, others with fewer credentials, fewer hours,...
Business
The Rise of Tokyo’s Mini Bars — And What They Reveal About the Future of Marketing
Last night, tucked away on the second floor of an unmarked building in Ginza, I stepped into Bar Record, a 15-seat micro-sanctuary where cocktails meet vinyl. It’s the kind of place you don’t find—you...
Marketing
0-Click Search Is Here — And It’s Redefining SEO (For the Better)
For years, SEO was treated like a numbers game. More keywords. More articles. More backlinks. More everything.But lately, something big has shifted — and if you’ve felt the change, you’re not imagining it.Search is...
