SEO

A founder I worked with a few years ago told me something I still think about.They had just closed their seed round. Product-market fit felt real. Users were coming in, referrals were happening organically,...

Search is not disappearing.But it is being restructured.As generative AI systems increasingly summarize information instead of sending users directly to websites, the mechanics of digital visibility are shifting in ways most brands are underestimating.The...

Every year I speak to founders and executives who tell me roughly the same thing: “We’re doing all the right things, but it doesn’t seem to move the needle.” They’re publishing content. They’re running ads. They’ve...

For a long time, publishing more content worked.If you posted consistently, showed up everywhere, and followed the playbook, you were rewarded with visibility. Traffic grew. Leads came in. Momentum felt predictable.That era is over.Today,...

Most projects don’t fail because of poor execution.They fail because execution begins before anyone agrees on what must be understood.I’ve seen this mistake repeat itself in very different environments: while shaping Calabria Food Fest...

Digital marketing has never been louder.Every week, there’s a new platform, a new tactic, a new “guaranteed” framework. Tools multiply, dashboards expand, and yet many teams still feel stuck — busy, but not meaningfully...

Looking back on the past year, it's clear that the dominating narrative in search has been fear, with zero-click results, AI overviews, and plummeting visits and click-through rates. Concluding that SEO is a dying...