attention economy

As someone who has spent most of his career thinking about growth, positioning, and distribution, I’m endlessly fascinated by one thing:How the same message can live two completely different lives depending on how it’s...

I was rewatching Videocracy – Basta apparire after finishing the Netflix documentary on Fabrizio Corona, and something clicked that I hadn’t fully articulated before.Not politically.Not morally.Strategically.Because if you strip Italian television of ideology, outrage,...