digital marketing

There is a version of marketing where you publish content, optimize a few keywords, and wait for Google to send you traffic. That version still works, partially, probably, for a little while longer.But it...

There’s a conversation I keep having with founders right now, and it goes something like this.They’ve been using AI to accelerate marketing. Content is going out faster than ever. Ads are being tested in...

Most founders come to me saying the same thing:"We're doing everything right. We just can't figure out why it's not working."That's not a marketing problem. That's a visibility problem; specifically, a lack of visibility...

A founder I worked with a few years ago told me something I still think about.They had just closed their seed round. Product-market fit felt real. Users were coming in, referrals were happening organically,...

Every year I speak to founders and executives who tell me roughly the same thing: “We’re doing all the right things, but it doesn’t seem to move the needle.” They’re publishing content. They’re running ads. They’ve...

For most of the past decade, Instagram rewarded consistency, volume, and format adoption. If you posted often enough and kept up with whatever the platform was pushing—Stories, Reels, carousels—you could grow.That era is over.In...

Paid Ads Beyond Google and Meta: Where Smart Companies Are Actually Buying AttentionFor the past decade, paid advertising strategies have revolved around the same triad: Google, Meta, and, more recently, LinkedIn. They’re powerful platforms,...

Lessons From Years of Digital Marketing and Communications ExperienceFor a long time, PR was treated as a side function—something separate from “real” digital marketing. SEO teams optimized pages. Media teams chased coverage. Paid teams...