startup marketing
Business
Why VC-Backed Founders Need a Fractional CMO Before Hiring a Full-Time One
The conversation usually goes something like this.A founder closes their Series A. Investors start asking about marketing. The team is scrappy: a mix of engineers and a generalist or two who have been wearing...
Business
Why Your Ads Are Spending But Not Converting(And What to Fix Before You Spend Another Dollar)
A founder I spoke with recently had done everything right, or so it looked from the outside.They'd hired a media buyer with a solid track record. They were running Meta and Google ads simultaneously....
AI
AI Won’t Build Your Growth Strategy. But It Will Expose Whether You Have One.
There’s a conversation I keep having with founders right now, and it goes something like this.They’ve been using AI to accelerate marketing. Content is going out faster than ever. Ads are being tested in...
Business
What a Marketing Audit Actually Reveals (And What to Do With It)
Most founders come to me saying the same thing:"We're doing everything right. We just can't figure out why it's not working."That's not a marketing problem. That's a visibility problem; specifically, a lack of visibility...
Business
Why Your Startup Grew Fast Then Hit a Wall, and What’s Usually Missing
A founder I worked with a few years ago told me something I still think about.They had just closed their seed round. Product-market fit felt real. Users were coming in, referrals were happening organically,...
Business
Execution Is Not the Problem
Most projects don’t fail because of poor execution.They fail because execution begins before anyone agrees on what must be understood.I’ve seen this mistake repeat itself in very different environments: while shaping Calabria Food Fest...
