user acquisition

A founder I spoke with recently had done everything right, or so it looked from the outside.They'd hired a media buyer with a solid track record. They were running Meta and Google ads simultaneously....

There’s a conversation I keep having with founders right now, and it goes something like this.They’ve been using AI to accelerate marketing. Content is going out faster than ever. Ads are being tested in...

A founder I worked with a few years ago told me something I still think about.They had just closed their seed round. Product-market fit felt real. Users were coming in, referrals were happening organically,...

Paid Ads Beyond Google and Meta: Where Smart Companies Are Actually Buying AttentionFor the past decade, paid advertising strategies have revolved around the same triad: Google, Meta, and, more recently, LinkedIn. They’re powerful platforms,...

Digital marketing has never been louder.Every week, there’s a new platform, a new tactic, a new “guaranteed” framework. Tools multiply, dashboards expand, and yet many teams still feel stuck — busy, but not meaningfully...

Looking back on the past year, it's clear that the dominating narrative in search has been fear, with zero-click results, AI overviews, and plummeting visits and click-through rates. Concluding that SEO is a dying...

2025 was a year I’ll remember for a long time. It pushed me, stretched me, surprised me, and—more than anything else—it clarified what actually drives meaningful, sustainable growth in a world that’s changing fast.I...