There’s a lot of noise around AI tools.Every week, there’s a “Top 25 AI Tools You Must Try” thread.That’s not useful.What is useful?Seeing how someone actually integrates a small number of AI tools into...

Most founders come to me saying the same thing:"We're doing everything right. We just can't figure out why it's not working."That's not a marketing problem. That's a visibility problem; specifically, a lack of visibility...

A founder I worked with a few years ago told me something I still think about.They had just closed their seed round. Product-market fit felt real. Users were coming in, referrals were happening organically,...

As someone who has spent most of his career thinking about growth, positioning, and distribution, I’m endlessly fascinated by one thing:How the same message can live two completely different lives depending on how it’s...

Most founders don’t have a traffic problem.They have a structural problem.In 2026, attention is still available. In some ways, it’s cheaper than ever if you know where to look. But conversion? That’s where the...

Search is not disappearing.But it is being restructured.As generative AI systems increasingly summarize information instead of sending users directly to websites, the mechanics of digital visibility are shifting in ways most brands are underestimating.The...

Every year I speak to founders and executives who tell me roughly the same thing: “We’re doing all the right things, but it doesn’t seem to move the needle.” They’re publishing content. They’re running ads. They’ve...

For a long time, publishing more content worked.If you posted consistently, showed up everywhere, and followed the playbook, you were rewarded with visibility. Traffic grew. Leads came in. Momentum felt predictable.That era is over.Today,...